With the rise in popularity of online video, there are many sharing platforms on the Internet, with YouTube and Vimeo being two of the most well-known. People who upload videos typically prefer one over the other. This preference comes down to the user's overall budget, the types of videos and the desired target audience.
Vimeo is a video-sharing website where users can upload, share and view videos. The company was founded in 2004 and is known for its pro account and premium services. Upgrading to a pro account includes 2-pass encoding, which is avideo uploading process that makes a video look much cleaner and also requires less bandwidth for viewers.
Pro account holders can also take advantage of priority uploading, so they can jump the wait line and have their videos uploaded before all unpaid accounts. This is valuable for people who upload time-sensitive material. Those who pay for the pro account can also disable in-video advertising, allowing viewers to focus solely on the video itself.
Vimeo also provides a great package of analytics, making the platform easier to understand, simpler to use, and it gives access to actionable data.
However, while the benefits of the paid account are great, Vimeo offers only a few free services that make it worthwhile for free users. Additionally, Vimeo has over 100 million monthly active users, but this pales in comparison to YouTube's reported 1 billion monthly active users.
YouTube is one of the first and most well-known video-sharing services on the Internet. Founded by three former PayPal employees, the company was acquired by Google for $1.65 billion in 2006. The site has over 1 billion monthly users, giving it the second-highest amount of traffic on any website in the world after Google itself.
The company has a different revenue model from Vimeo in that it's free for all users. This includes an unlimited amount of video uploads. YouTube also lets people customize their own accounts. Additionally, YouTube has some of the best video advertising on the market, helping people promote their own videos or make money off of the ad revenue on their videos. The advertisements that the company offers are display ads, in-video ads and promoted videos.
However, many of YouTube's benefits also add to its drawbacks. While the company is wildly popular, it attracts a lot of amateur video makers and viewers. While Vimeo's robust pro services help the platform attract a large number of dedicated video makers, YouTube does not have a premium account option, lowering the overall quality of videos.
YouTube may offer some great advertisement options to promote videos and make ad revenue, but its advertising model is incredibly aggressive. Ads become so commonplace that they detract from the videos themselves, a problem that Vimeo doesn't have.
While YouTube offers analytics, known as YouTube insights, they aren't as robust as Vimeo's analytics. This often frustrates users who are looking for deep insights into their audiences and the performance of their videos.
User Recommendations for Each Platform
For someone who shoots and uploads professional videos, Vimeo is the platform to use. The site's pro account offers a set of services that benefits serious videographers. For example, people who upload artistic videos, documentaries or short movies and don't want anything to detract from the experience can omit advertising.
YouTube, on the other hand, benefits two types of users. Amateurs can take advantage of YouTube's unlimited uploads to post home videos for friends and family to view online. Additionally, people who are looking to monetize their videos should use YouTube to take advantage of the company's massive exposure and video ad placements.