With the rise in popularity of online video, there are many
sharing platforms on the Internet, with YouTube and Vimeo being two of
the most well-known. People who upload videos typically prefer one over
the other. This preference comes down to the user's overall budget, the types of videos and the desired target audience.Vimeo
Vimeo is a video-sharing website where users can upload, share and
view videos. The company was founded in 2004 and is known for its pro
account and premium services. Upgrading to a pro account includes 2-pass
encoding, which is a
video uploading process that makes a video look
much cleaner and also requires less bandwidth for viewers.
Pro account holders can also take advantage of priority uploading, so
they can jump the wait line and have their videos uploaded before all
unpaid accounts. This is valuable for people who upload time-sensitive
material. Those who pay for the pro account can also disable in-video
advertising, allowing viewers to focus solely on the video itself.
Vimeo also provides a great package of analytics, making the platform
easier to understand, simpler to use, and it gives access to actionable
data.
However, while the benefits of the paid account are great, Vimeo
offers only a few free services that make it worthwhile for free users.
Additionally, Vimeo has over 100 million monthly active users, but this
pales in comparison to YouTube's reported 1 billion monthly active
users.
YouTube
YouTube is one of the first and most well-known video-sharing
services on the Internet. Founded by three former PayPal employees, the
company was acquired
by Google for $1.65 billion in 2006. The site has over 1 billion
monthly users, giving it the second-highest amount of traffic on any
website in the world after Google itself.
The company has a different revenue
model from Vimeo in that it's free for all users. This includes an
unlimited amount of video uploads. YouTube also lets people customize
their own accounts. Additionally, YouTube has some of the best video
advertising on the market, helping people promote their own videos or
make money off of the ad revenue on their videos. The advertisements
that the company offers are display ads, in-video ads and promoted
videos.
However, many of YouTube's benefits also add to its drawbacks. While
the company is wildly popular, it attracts a lot of amateur video makers
and viewers. While Vimeo's robust pro services help the platform
attract a large number of dedicated video makers, YouTube does not have a
premium account option, lowering the overall quality of videos.
YouTube may offer some great advertisement options to promote videos
and make ad revenue, but its advertising model is incredibly aggressive.
Ads become so commonplace that they detract from the videos themselves,
a problem that Vimeo doesn't have.
While YouTube offers analytics, known as YouTube insights, they
aren't as robust as Vimeo's analytics. This often frustrates users who
are looking for deep insights into their audiences and the performance
of their videos.
User Recommendations for Each Platform
For someone who shoots and uploads professional videos, Vimeo is the
platform to use. The site's pro account offers a set of services that
benefits serious videographers. For example, people who upload artistic
videos, documentaries or short movies and don't want anything to detract
from the experience can omit advertising.
YouTube, on the other hand, benefits two types of users. Amateurs can
take advantage of YouTube's unlimited uploads to post home videos for
friends and family to view online. Additionally, people who are looking
to monetize their videos should use YouTube to take advantage of the company's massive exposure and video ad placements.
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