You have probably asked yourself, many times, “What backlinks should I build to
my website for best SEO results?” This question is often asked by many people, after Google releases a new algorithm update. Numerous self-called experts give different tips and advice, but, unfortunately, most of the times, the only thing they do, is to confuse people. In this article, I will talk about how to build backlinks to your website, and also tell you about thelinks that can potentially hurt your rankings.
The old times when all types of backlinks were considered good for SEO are long
gone. For years, many webmasters relied on sloppy techniques, and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then.
In today’s SEO, high quality and relevant backlinks weight the most value.
But how do you build good backlinks?!
By using the right strategy and with a good online marketing plan. Here are some tips you should follow to get good backlinks to your website.
Trust no one
Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers.
Always do your research and make your own tests. With very little money, you can create a website to test all types of backlinks and have your own case studies.
Build backlinks with patience
If you have just created your website, the chances of getting fast and natural links are almost zero. Saying your prayer before going to bed, in hopes that Forbes or Wa1shington Post will link to you, won’t get you anywhere. Instead, you will have to build some links and drive relevant traffic to your website.
How do you do this?
One common method is to write guest posts on reputable websites in your niche.
When you write articles for other websites, don’t do it just for the purpose of getting a link in the author bio. This method has been abused a lot lately, but with the right strategy you can stand up in front of the crowd.
Here are some tips to scale your guest posting technique:
Don’t look only for websites that have a “write for us” page. The best websites from where you should get links are the ones without these pages.
Only write for highly reputable websites in your niche. Don’t waste time to write for websites with domain authority level lower than your site. Your link will have very little value, and you might end up having your link removed without further notice.
Write more than one time for each website. Otherwise, it will be obvious you are writing only to build backlinks.
Nofollow links are great. Not for SEO, but for traffic and to get more followers on social media.
Monitor the links from your guest posts. Sometimes, webmasters remove or change your links from dofollow to nofollow, and you should know about this.
Always link to your social media accounts in the author bio of your articles.
By using the techniques, I wrote above; I managed to get great SEO results, and also direct traffic to one of my websites, from the author bio of my guest posts. This is a screenshot with the direct visits received over the last month from an article I wrote for a popular website.
As you can see, the bounce rate is 65% (13% better than my overall website’s performance), and the average visit duration is 2:31 minutes (84% better than my website’s average duration per visit). I am getting hundreds of visits every month, just from this article. Do you need another successful example? Check the results of another guest post I wrote a while ago.
This time, I am showing you the results over the last few months so you can see that guest posting is a long term method to drive traffic. The results are even greater this time. The bounce rate is 57%, which is 27% better than my overall website’s statistics. The average time duration is better with 109% than my average visit length.
Why the two examples I just shared were successful? Because I followed all the rules, mentioned above.
I wrote, detailed and high-quality articles on reputable websites in my niche and people loved them so much, they decided to check my personal website, as well. I didn’t write them just to get a backlink, but to get both the benefits of traffic and SEO. Even if these links would have been nofollow, I would have gained hundreds of visits per month.
Don’t leave footprints on your backlinks
A very common mistake many SEO’s do is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO.
If you are doing guest posts, always change your author bio and use different pen names.
Don’t use the same description for your website all over the web.