Bloggers starting to drive more sales than celebrities, brands are building more campaigns for influencers into their marketing budget. Ultimately, this means that bloggers have much more room to earn a profit through various different mediums. Here are some of the typical ways that a blogger can make money online:
Sites like RewardStyle and ShopStyle use affiliate links on blogs to link directly to products that the blogger is wearing or buying in photos and posts. In turn, bloggers
will then get paid based on either clicks or a percentage of total sales made from their posts.
2) Sponsored content:
This is paid for by the brand through blog posts, Instagram, Youtube videos, Pinterest collaborations—whatever medium they choose and usually is a combination of all these outlets together.
3) Collaborations:
Bloggers often do collaborations with brands that have similar style aesthetic or audiences.
4) Marketing campaigns:
These are different than sponsored content, instead of giving a blogger something to create on their personal site, it's done by a company's marketing team and lives on the company's site, is promoted by them but also shared on a blogger's platform.
5) Classes:
If an influencer or blogger has a niche, they can teach it to others through seminars, paid online classes or one-on-one sessions. The Fashion & Beauty Blogger Conference Simply Stylists hosts both small panels and large conferences around the country allowing bloggers to partake in speaking opportunities. Individual bloggers host these panels and classes to teach Instagram skills, DIY projects or photography.
6) Photography & other creative services:
Because so many of us take photos of ourselves, some get really good at taking and editing pictures which leads to the point where other companies and fashion brands now hire bloggers for their photo skills.
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