Link building is important, right?
But it is also hard at the same time.
There is a lot of advice available on the internet which is making people confuse about what strategy to follow.
We’ve seen a lot of businesses opting for the easy and lazy way to build links by simply buying it to get quick results with no hard word.
However, it comes with a price.
A recent survey by Moz reveals that about 37% of business owners spend between $10,000 and $50,000 per month on link building.
If you’re making that kind of investment, you need to have accurate information on how tobuild links that will help your business.
As a marketing agency that spends hours every month, doing link building campaigns for our clients, we know a thing or two about links that work, and today I will reveal link building strategies that agencies are using right now and are scalable.
#1. Useful Content Guides
Nothing beats useful content.
That’s right. I said useful NOT quality content.
You may ask ,”Why?”.
They say beauty lies in the eyes of the beholder. Similarly, I believe the term quality content is quite open ended, vague and hard to measure.
e.g. a copywriter would classify a long copy with perfect grammar as quality content but for an average reader, there might not be enough value to extract from it.
On the other hand, a useful content is one which answers to readers pain points and offers step by step guide and action points.
There is a slight mindset change which can make your content creation process more purposeful as it is focused on being useful.
That is why in recent past, useful content guides has been getting a lot of love from the audience and has helped publishers earn high quality editorial links which makes it the best type of investment as the guides establish your credibility as an expert as compared to infographics which are quite mainstream now and comparatively easy to produce.
Guides are hard to produce and requires more effort but the end result is that you produce something which is more Useful and detailed than a blog post or an Infographic.
Before writing a guide, Focus on these questions to ensure that the content you produce is Useful and Actionable:
What is my target reader struggling with? ( This should focus on key pains that will be addressed with this content)
Is the information I am writing currently exist anywhere? ( Search for what has been written already, in most cases the content is scattered across the web and by putting everything in a single guide you are making life easier for your readers)
How can I make this content useful? ( Outline the table of content and chapters and focus on making it actionable)