page’ section has been removed. It has been replaced with a section titled ‘valuable inventory’, which cautions site owners not to let the amount of ads on a page exceed the amount of actual content. Doing so may result in Google limiting or disabling ads served on the page until appropriate changes are made.“Currently, on each page AdSense publishers may place:– Up to three AdSense for content units– Up to three link units– Up to two search boxes
Reasons Behind the Removal of Google’s AdSense Ad Limit
Improving Web Content
The primary reason behind this change is to create a better balance between quality content and advertising. Rather than looking at this change as a cap that has been removed, it should be looked at as a way to improve the overall quality of content on the web.
Encouraging Publishers to Test New Ad Units
To coincide with the rise of mobile, Google introduced new mobile-friendly ad units. However, publishers are hesitant to test the new ad units because they don’t want to give up any ad units that are currently in place.
Keeping Advertisers Happy
Companies that are paying to advertise via mobile-friendly ad units are not receiving a maximum return on investment if publishers are not utilizing the ads. Publishers are a critical component of advertising; if publishers don’t display the ads then companies will be less likely to pay for advertising.