Many businesses are struggling with social media, because it takes up
so much time. This is understandable considering that most businesses
not only have their digital marketing to manage, but also have to keep
up with all other aspects of their business.
We need to stop wasting time on social media
and use tools that can help us get it done more quickly. In today’s
world, we can rely on a slew of social-media marketing tools and
analytics to help us save time and money without having to sacrifice the
work.
Here is a list of tools that will ease your social-media workload and allow you to focus on your operating your business.
Socedo
Many
people use social media to find qualified leads, but most businesses
just don't have the time and
resources to do this manually. Socedo
uses technology to automate lead identification and engagement,
delivering comprehensive report and sales funnel optimization. Social
media is noisy, but this tool is very helpful in cutting through this
noise and ensuring you attain your business goals.SecureMySocial
Every
business should have a social-media policy. Social-media policies are
designed to keep companies and employees safe from legal and regulatory
actions, employment termination, and reputation-management issues. We
hear about employees being let go all the time over things posted to
social media that violate a company’s policy.
SecureMySocial,
a new offering created by cybersecurity veteran, Joseph Steinberg,
alerts people in real time if they make social-media posts that may
break the law, violate internal-policy guidelines, deface their
employer’s brand, or might otherwise harm either the person making the
post or their employer. Within seconds of a problematic post being made
from anywhere, SecureMySocial can notify the poster with information as
to why the post may be problematic and instructions on how to remove the
post, or it can even automatically and instantly delete the post if so
authorized. This is a potential lifesaver.
Oktopost
Oktopost
is a social-media content distribution and management tool. The
difference with this tool and others like it is that Oktopost is focused
on B2B. Most social-media management tools are focused on B2C, and
anyone who works in B2B knows that the two are very different. B2B
marketing is an entirely different language, especially in social media
and this tool will you determine the actual ROI of your social media
campaigns and interactions.
Cyfe
This is one of my favorite analytics tools. Cyfe
reports detailed social-media analytics, SEO, AdWords, Google Analytics
and brand mentions at a very affordable rate for small businesses.
Instead of keeping all of your data in multiple places, you can
customize multiple dashboards within Cyfe and compare the date all in
one place. We use this for everything, including competitor research,
industry research and advertising.
Nuvi
Nuvi
is a great way to deep dive into social-media conversations. Nuvi has
partnered with DataSift (Human Data Intelligence tool), and DataSift was
one of the first partners to access Facebook's firehose. This means
that Nuvi has access to Facebook’s firehose as well! What does this
mean? It means that Nuvi can access and deliver analytics to their users
on private and public Facebook posts. The tool will not show you
specific user posts or data, but it will give you the analytical data
for a topic based on public and private content. Having access to this
information makes using Nuvi a must for content marketing and businesses
who want insight into what people are privately sayings about their
brand or industry.
BuzzSumo
Convenience is everything for a business that is monitoring multiple sites at once. Using BuzzSumo
allows you to monitor everything at once. This dashboard allows you to
keep track of data like most shared, top authors, content analysis, and
items that are trending, allowing you to filter back up as far as
one-year. Compare the data from then to now and see the
difference. Manage content alerts (in real-time) and know what is
working for your company on different social platforms and see how
people are reacting to them. You can also use BuzzSumo to trace content
back to the original person or people that influenced it. The ability to
track influencers is extremely important in social media and BuzzSumo
does just that.
Remember, not all of these tools will work for
every business, but at least one of them would. Take a look, request a
demo and try them for yourself. If it saves us time, it will also save
us money. Stop relying on manual labor and take a deep dive into social
media time saving tools.
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