According to Wikipedia, “A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.”
Bill Stoller, @PublicityGuru on Twitter, just showed definition on his site, the Publicity Insider, “A press release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.”
PR News, in a blog post for small business, breaks it down further by writing, “A press release is really just another term for (hopefully intriguing) content and as a small business communicator, and it’s your job to make every word count.”
By calculating all of these definitions we may summarize that all of them are technically accurate.This is conventional notion about press release, but here it is more important for us to know how press release works in SEO? Websites have changed the way press releases are submitted.
Online press release is now more essential including small and large organizations as well as companies to struggle for customer thoughts share since press release submission that may increase your firm’s rankings. Nowadays any kind of company can announce well about their new innovative solutions, features, important events along with the technique of promotions by improving press release in online. It is the function regarding lots of average and big entrepreneurs are determined about SEO press release.
By submitting your press release in high PR press release distribution sites, you allow your customers to know who usually are, what work you do as well as exactly what their requirements.
Here one thing is noticeable that Google’s latest update to their definitions of link techniques provided shockwaves through the SEO as well as online PR community; an absolute downer to backlink building strategists.
It’s natural: the world’s leading search engine called backlinks in press releases “unnatural” which is mandating nofollowing them. Exactly what does this mean to enterprises employing press releases to build up virtual presence in search and social? For brands submitting a press release or a report on your website and consequently publishing} it through a paid wire service, for example PR Newswire, Business Wire, Market wire or by way of an article site, you have to initially make sure to nofollow the links if those links are “optimized anchor text.”
Therefore I may say still press release is effective in SEO package. So don’t avoid it utterly, but keep in mind for not using too much link in the press release. Here I have given below few free press release submission sites list which are most probably free with high PR.