According to Wikipedia,
“A press release, news release, media release, press statement or video
release is a written or recorded communication directed at members of
the news media for the purpose of announcing something ostensibly
newsworthy.”
Bill Stoller, @PublicityGuru on Twitter, just showed definition
on his site, the Publicity Insider, “A press release is pseudo-news
story, written in third person that seeks to demonstrate to an editor or
reporter the newsworthiness of a particular person, event, service or
product.”
PR News, in a blog post for small business,
breaks it down further by writing, “A press release is really just
another term for (hopefully intriguing) content and as a small business
communicator, and it’s your job to make every word count.”
By calculating all of these definitions
we may summarize that all of them are technically accurate.
This is
conventional notion about press release, but here it is more important
for us to know how press release works in SEO? Websites have changed the way press releases are submitted.
Online press release is now more
essential including small and large organizations as well as companies
to struggle for customer thoughts share since press release submission
that may increase your firm’s rankings. Nowadays any kind of company can
announce well about their new innovative solutions, features, important
events along with the technique of promotions by improving press
release in online. It is the function regarding lots of average and big
entrepreneurs are determined about SEO press release.
By submitting your press release in high
PR press release distribution sites, you allow your customers to know
who usually are, what work you do as well as exactly what their
requirements.
Here one thing is noticeable that
Google’s latest update to their definitions of link techniques provided
shockwaves through the SEO as well as online PR community; an absolute
downer to backlink building strategists.
It’s natural: the world’s leading search
engine called backlinks in press releases “unnatural” which is
mandating nofollowing them. Exactly what does this mean to enterprises
employing press releases to build up virtual presence in search and
social? For brands submitting a press release or a report on your
website and consequently publishing} it through a paid wire service, for
example PR Newswire, Business Wire, Market wire or by way of an article
site, you have to initially make sure to nofollow the links if those
links are “optimized anchor text.”
Therefore I may say still press release
is effective in SEO package. So don’t avoid it utterly, but keep in mind
for not using too much link in the press release. Here I have given
below few free press release submission sites list which are most
probably free with high PR.
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