Step One: Niche Selection Ideas
Certain topics are perennial bestsellers no matter which publishing 
medium you choose. Straying from these recommended niches can certainly 
garner your book sales, but fishing in uncharted waters can also mean 
there’s a good chance your net may come up empty.
Well written eBooks in the following subject areas typically see robust sales.
Well written eBooks in the following subject areas typically see robust sales.
- Wealth (How to Make Money)
 - Health (Exercise, Healthy Eating, Juicing Recipes, etc.)
 - Relationships (Divorce, Maintaining a Relationship, Dating)
 - Personal Passions (Golf, Fishing, etc.)
 
These are by no means the only areas that see book sales, but don’t 
be fooled into thinking that you’ll cover an obscure topic just because 
no one else is writing books in that area.
Competition is a good thing when it comes to picking a niche because it indicates readers are buying eBooks on the subject. Don’t be scared away by competition.
Competition is a good thing when it comes to picking a niche because it indicates readers are buying eBooks on the subject. Don’t be scared away by competition.
Exercise: What Are Your Strengths?
Answer the Two Questions Below Before Continuing
”,
Question Two: Off the top of your head, list some problems that 
someone in your chosen niche might have. Don’t censor your writing, just
 list as many as you can in the allotted time.
Step Two: Researching Your Niche The Right Way
The topics discussed in the last exercise were very broad. To give 
yourself the best chance at success you’ll need to drill down into your 
subject of choice. The idea is to pick a specific problem in one of 
these areas and then have your eBook solve that problem for your 
readers.
A few things to think about regarding your niche choice:
A few things to think about regarding your niche choice:
- Are there enough problems to create more than one eBook in this area?
 - Am I interested enough in this subject to write multiple books? You’ll most likely be writing more than one book in your chosen niche, so make sure your subject has many problems to solve.
 - You must also determine if eBooks are being sold in your chosen category.
 
When it comes to researching your eBook niche, there is no better 
place than straight at the source: The Amazon Bestsellers list. A quick search will let you know if there are books being sold in the niche you’re considering.
Here’s how we go about figuring that out. For this example we’ll be using a well-known niche: Dog Training.
Exercise: Research = Success!
Note that we’ll be working between two screens for this exercise.Click here to open the Amazon Kindle bookstore.
You’ll be using the Amazon page frequently during this course, so if possible leave it open in your browser in the background.
You’ll be using the Amazon page frequently during this course, so if possible leave it open in your browser in the background.
Question One: Using the niches you entered in Lesson
 1, do some research in the Amazon Kindle bookstore to see if you have 
any viable book ideas. Record your findings, including the title and 
Amazon Bestsellers Rank for each.
Question Two: Did you find any surprises? Remember 
that especially for your first book, if you stray too far from the 
formula you’ll significantly decrease your chances for success. If you 
found that your main niche didn’t yield the numbers we need, pick 
another area of interest and do the research again, then enter your 
findings here.
Step Three: Continue Your Research
It’s time to narrow down your niche further by doing a bit of research outside of Amazon.
A word of caution here: You may be tempted to begin an eBook in a 
niche such as Dog Training because the numbers are so impressively good,
 but that might be a mistake. Remember that the niche you choose 
should be something you have a keen interest in, and also that you 
ideally already have some experience with.
The Dog Training niche is extremely competitive and filled with books
 from well-known experts and personalities. If dog training is a hobby 
for you, but you don’t have a lot of formal training or experience with 
it, that area may be too competitive for you to enter. Of course, if you
 have a ton of experience and you’re confident you can write an 
excellent book on the subject, go for it!
We’ll use two tools here, the Google Keyword Planner and also a site called Merchant Words. NOTE: You’ll need an account for Google Adwords, but it’s not necessary for Merchant Words.
Exercise: Investigate The Best Sellers
You’ll be working between a number of screens for this exercise. Click here to open the Google Keyword Planner
 If you already have an account you’ll need log in. If you’ve never used
 the Keyword Planner, sign up for an account and then log in to get 
started.  Click here to open up the Merchant Words website. Also, please open the slideshow for additional tips about researching your niche.
Question One: Using the niche you selected earlier, 
enter the number of monthly searches from the Keyword Planner. Remember 
to narrow down your search term. Example: Don’t just search for Dog 
training. Also search for Golden Retriever Training. NOTE: There are no 
hard and fast rules, but we want searches that number in the thousands, 
and obviously the higher the better.
Question Two: Regarding Merchant Words, enter the 
number of searches your overall niche receives. Merchant Word searches 
the are above 50,000 indicate a great niche to be in. Remember that you 
only get 5 free searches per day, so make them count!
Step Four: Create a Rough Outline
Now that we’ve identified a potentially profitable niche, it’s time to prepare to write your eBook.
Once again, this can be a stumbling point for most would be authors, 
especially when lacking book- length writing experience. A simple 
solution is to create an outline of your eBook to work from so you have a
 rough path to travel on your way to a completed book length manuscript.
Some writers prefer to create their books without an outline, and you
 may as well at some point, but for the first book it’s an absolute 
necessity.
This is easily accomplished by once again looking to Amazon for inspiration.
This is easily accomplished by once again looking to Amazon for inspiration.
Exercise: Time To Outline!
Open a few of the bestselling book’s pages and browse through their 
table of contents to see how they’ve structured their eBooks.
Question One: Create a rough outline for your eBook.
 Use some books in your niche for guidance, and don’t spend too much 
time at this point. What you’re looking for right now is Chapter titles 
and that’s all.
Question Two: As a general rule of thumb, at least 10 chapters would be a good place to start. Remember we can change anything going forward, just get the thoughts flowing at this point.
Question Two: As a general rule of thumb, at least 10 chapters would be a good place to start. Remember we can change anything going forward, just get the thoughts flowing at this point.
Step Five: Planning is the key to success!
Now it’s time to add a little meat to the outline you created in the last lesson.
As you write more eBooks and develop your skill and style, you’ll 
find your own way of using an outline that works for you. For this 
exercise, we’ll add a few topics to the Chapter titles you already 
created.
Remember that the reason for outlining is so we don’t have to 
interrupt our flow when we’re in the writing process. It’s important to 
create that first draft as smoothly as possible, and a good outline will
 help focus your writing and keep you on track. Naturally, if during the
 course of your writing you find something out of order or need to add a
 topic here and there, just do so.
Note that some authors don’t outline at all, while others spend a day
 or two getting their outline just right. Whatever works for you is the 
right approach, but generally speaking, the more time you spend on your 
outline, the easier the writing process should be.
Exercise: Let’s add some topics!
Refer to your Chapter titles you created during the last lesson. Now 
it’s time to add a couple of topics  or questions you will answer in 
your Chapters. The more detailed you can get, the better off you’ll be 
when it’s time to write.
Step Six: An Interactive Guide to Creating Your First eBook
At the beginning of this course perhaps you had just the seed of an idea for an eBook you’d like to write.
By following the steps contained in these lessons you learned how to 
research a book idea to find out if it has bestseller potential, and 
also how to narrow down an idea to give you the best chance at writing a
 successful book.
Writing a book can be a complicated and daunting task that’s filled 
with uncertainty. Most aspiring authors never get further than the 
planning stages because while they might be great writers, they can’t 
put all the pieces of self-publication together.
Unless you have a method to go by and a formula to follow, eBook writing and publication is confusing and discouraging. Creating
 a great eBook is just a matter of accomplishing many little steps and 
then combining them into your completed masterpiece. Armed with the 
knowledge you gained here you are more prepared than most authors to 
bring your eBook to life.
Don’t let anything stand in your way! Good work!
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