Improve Your Search Engine Ranking on Google

Whether you have an online or an offline business, it’s important that your company is found easily in search results. Given below are few methods in which you can improve search engine ranking of your company website.

Search keywords:

Firstly, decide which are the key searches that needs to be shown. You can also take help from a
search engine professional if need be. Tools from Overture and Google can make your search engine process of research easier.

Focus on niche keywords: Try and search for keywords that have low competition. Google Adwords helps you to do this easily.

Target end users:

Don’t try to focus on Search Engine Spiders only. Think about the end users who are going to buy your product or service. Optimize the relevant keywords by writing articles of 250 words for each keyword and put them in your website.

Keep the pages updated: Ensure that all the pages of your company site have meta descriptions and titles.

Use site map: You will surely get 1% click through rate to your site map. So don’t forget to use a site map that guides people through the site.

Go up the popularity charts:

The more sites that link to your website, the better it is for your business. So ‘link building’ is extremely important in this case to make your site well-linked and popular. This will improve search engine ranking of your site.

Search keywords:

Firstly, decide which are the key searches that needs to be shown. You can also take help from a search engine professional if need be. Tools from Overture and Google can make your search engine process of research easier.

Focus on niche keywords: Try and search for keywords that have low competition. Google Adwords helps you to do this easily.

Target end users: Don’t try to focus on Search Engine Spiders only. Think about the end users who are going to buy your product or service. Optimize the relevant keywords by writing articles of 250 words for each keyword and put them in your website.

Keep the pages updated: Ensure that all the pages of your company site have meta descriptions and titles.

Use site map: You will surely get 1% click through rate to your site map. So don’t forget to use a site map that guides people through the site.

Go up the popularity charts: The more sites that link to your website, the better it is for your business. So ‘link building’ is extremely important in this case to make your site well-linked and popular. This will improve search engine ranking of your site.

Summary: So start today. Put in the hard work to improve search engine ranking of your website. Be patient. You may not get the result immediately but gradually you’ll find you have a leg up on the competition.
tags in the <head> section of your web page. If you use a Web editor that automatically inserts a title like "New Document", remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature. Otherwise, your site will only feature in the search results when someone looks for "New Document".</p> <p> <br></p> <p> Note: by "keywords", I mean the words people will use when searching for your site. For example, if your site sells bicycles, then one keyword for it would be "bicycles", since that's the word you'd expect people to use when searching for bicycles.</p> <h4 style="text-align: left;"> <br>Your Page Must Have the Words You Think People Will Search For</h4> <p> Besides the title tag, if you want your website to feature in Google's results when someone searches for a set of words, say "Widget X", those words must actually occur on your page. Think about it from the point of view of a search engine. If you don't put the words "Widget X" somewhere on the page, how is the search engine supposed to know that the page deals with that topic? The search engine is not a human being who can draw inferences from the general tone and content of the page. Even if it can handle some synonyms, you're going to compete with other sites who have specifically placed those words on their site.</p> <p> <br></p> <p> I know this point seems self-evident (once you've come across it). However, from experience, many webmasters (me included) don't seem to realise ("realize" in US English) that when they are first starting out.</p> <p> <br></p> <h4 style="text-align: left;"> Keyword-laden Links</h4> <p> According to a paper published by one of Google's founders, if the links pointing to your page has some words in them, those words will be regarded by Google as an additional indication of the content of your page. For example, a link with the text "Cheap Shoe Store" pointing at your page will cause Google to think that your page is relevant when someone searches for "cheap shoe store".</p> <p> <br></p> <p> However, my recommendation is that if you think a particular set of words is relevant to your site, don't rely on some random site on the Internet to link to you with those words. Put them directly on your page.</p> </div>

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